(Un)conventional Thinking

One of the simplest and most common questions asked of investment advisors is, "What stock should I buy?"  Another frequent request is, "Where do you think the market is going?"

Although these questions ask different things, they share something in common – they are asking someone to make a forecast.  The conventional thinking is, in order to have a successful investment experience, advisors and investment managers should be able to predict the future.  Just pick the investments that will do well, and avoid all the others, right!?

Unfortunately, man versus market isn't a fair fight.  More often than not, the market is going to win.

Identifying investments that have outperformed in the past is easy, but there is no way of determining what will outperform in the future.  While some fund managers are going to ‘beat the market’ from time-to-time, a mountain of academic research tells us it’s no more than you would expect by chance.  In other words, the market always has investments that will do well, but there’s no logical way for man to determine which ones they will be.

So instead of trying to predict the future, I think about this instead:  In the aggregate, investors earn market returns before fees. Since the market reflects the collective holdings of all investors, the value-weighted average investment experience must be the market return after fees.  This is not just a theory; it is a universal truth based on simple arithmetic.

This arithmetic gives me something reliable – rather than a prediction – from which to base investment decisions.  Specifically, if I broadly diversify investments based on client risk tolerance, and keep investment costs to a minimum, I have significantly increased the likelihood of an above-average investment outcome.

Making investment decisions based on this logic certainly isn’t glamorous.  It would be much more exciting to declare which individual stocks I ‘like’ based on a hunch, and then regularly update that list.  Still, I vastly prefer our more reasoned approach.

Investors may never lose the urge to form an opinion about the future, or to ask their advisor for one.  But if those investors ask me, they should expect to hear some unconventional thinking.