Friday, August 28, 2009

Caveat Emptor Applies to Financial Advice

Assuming the quality of the item is the same (or even better), is there anyone out there who wouldn't want to save thousands of dollars on an investment in a big ticket item like a car or boat or house? I didn't think so.

Then why don't some of those same people care about saving thousands of dollars on maybe the biggest ticket item in their lives, their assets/investment/savings?

Folks, it's just this simple: If you work with a commission-based financial advisor, you will likely pay thousands more for financial 'advice' than you would if the advisor is fee-based, and the commission-based advisor will be of no better quality.

Make no mistake, in a commission-based environment, the investor pays the commissions, often as high as 5%. It may be an upfront charge, as in the case of a commission-based brokerage account, or it may be buried in fees and happen over the course of a few years, as in the case of many different insurance products the 'advisor' purchases for you within the account. (That's why such products, notably annuities, have big annual fees and multi-year surrender charges - you can't leave until you reimburse the financial institution for their costs.) Regardless, the investor pays more in this financial model.

On the contrary, if you work with an independent fee-based registered investment advisor, your investing costs will be far less, and the quality of the advice is likely to be far superior. The fee-based advisor isn't required to sell you something to keep making money. Your success is their success. And if you aren't happy with the results you can just leave and not have to worry about surrender charges or other fees. It also helps if the person is a Certified Financial Planner - they don't cost more, and at least you know they have the professional credentials to do what they do.

Save yourself thousands. Don't just accept the local only-guy-in-town or the friend of a friend. Find, interview, and use an independent registered investment advisor.

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