This got me thinking about clever names or taglines that businesses come up with to promote their brand, and whether it was effective. There’s probably no long-term reason to believe a catchy name makes a big economic impact. In the end, and a business isn’t going to grow without providing good value, no matter what the business name might be.
Regardless, this led me on a quick Google search that resulted in other great examples. Here are just a few more related to food:
- Award Wieners (Includes an even more clever tag line of “Best Wiener In A Supporting Roll.”)
- Pita Pan
- The Codfather
- Planet of the Grapes (wine store)
There are undoubtedly many other local food / retail stores that have punny names, some that may use more colloquial terms. However, you don’t find many clever names outside of those industries. I suppose those who work in ‘more serious’ trades such as finance or health care are as likely to lose consumers by doing that than they are to add them.
Years ago I came across a consulting business that had an incredibly coincidental, if not clever name. It was an energy consulting firm that specialized in alternative energy, especially wind energy. The firm, which still exists today, is called Wind Utility Consulting. It’s headed by its owner – Tom Wind.
He didn’t have to think very hard about what to name his company.
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