Coffee And Doughnuts (And Terrorists)

I don't understand coffee and doughnuts.

Oh, I know what they are, I just don't understand the people who are willing to buy and consume them.  Let me explain.

I recently met a colleague at a local Starbucks (his choice, not mine, I don't drink coffee).  I got there around 10am, and during the next hour, I observed a steady stream of customers walk through the door.  There were men and women of all ages, some dressed for work, some clearly not working.  If I had to categorize them under one group, I suppose I'd say they were upper-middle class Caucasians.

These customers all had one other thing in common:  They were perfectly willing to pay several dollars for a cup of heavily sweetened, coffee bean-flavored hot water.  No doubt, this same thing was going on in thousands of other coffee shops in America, and perhaps every other country in the developed world.

This is why the terrorists hate us.  We live in a society where people are willing and able to spend hundreds / thousands of dollars every year on foo-foo coffee.  In the meantime, there is human suffering occurring in the U.S., and especially in the rest of the world.  Make no mistake, the terrorists don't intend to lessen the suffering, they simply want everyone else to suffer like them.  (Oh, and there's that religious thing, too.)

I don't blame Starbucks for any of this.  They are branding geniuses, able to get consumers to not only feel good about paying a lot for something unhealthy, but to also get those folks to waste the equivalent of many hours per year to stand in line for it!  As a capitalist, I say props to them.

I observed this same sort of hypnotic consumer behavior a few days ago at another brand name juggernaut, Krispy Kreme.  They were giving away free doughnuts on National Doughnut Day (yup, that's a thing), and the line reportedly when around the block for hours.  All of this for an unhealthy, warm, super-sugary blob of dough.  At least people weren't paying for it that day, which accounts for why I presume the crowd to have been made up of all economic classes and ethnicity.

So let's recap.  Starbucks and Krisy Kreme = admirable brand name juggernauts.  Their customers = free-spending hypnotized calorie consumers.  Coffee and doughnuts = super-expensive comfort food.  Terrorists = still and always a-holes.