For as long as I've lived in Des Moines, the ABC-TV affiliate, WOI, has been a distant 3rd in local TV ratings. Basically, no one watches their news at 5, 6, or 10pm. This is despite the fact that over the past 10 years they may have had the best weather director and sports director of all three broacast affiliates.
One thing they've consistently had during this time, however, is dumb management. They changed general managers earlier this year, but it apparently only made them dumber.
This link will tell you why, by way of another very funny Colbert Report clip:
http://www.colbertnation.com/the-colbert-report-videos/394521/august-11-2011/colbert-super-pac---confused-by-rick-parry-with-an--a--for-america
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