Since then, I've read many other books related to behavior, including three by former poker player Annie Duke (Thinking In Bets, How To Decide, and Quit), and another by a journalist who became a poker player for a year, Maria Konnikova (The Biggest Bluff). On the more data driven / less fuzzy side were books by Robert Cialdini (Influence) and another co-authored by Kahneman (Noise).
Now I've just finished a book on this topic that I've enjoyed probably only less than Thinking, Fast and Slow. It's not a particularly new book (2015) by another Nobel prize winner, Richard Thaler, titled Misbehaving.
Thaler was an early collaborator with Kahneman and his longtime research partner, Amos Tversky. Misbehaving reviews the early, largely ignored stages of behavioral science, and how it eventually grew to become accepted by all but the most hardcore intellectuals.
Thaler is more widely known now for a later book he co-authored with Cass Sunstein, called Nudge. While I also enjoyed reading Nudge (to the point I gifted it to clients), Misbehaving provides many more examples of how people will respond differently to a given set of facts, depending on how those facts are phrased. This was a prime writing / teaching method of Thinking, Fast and Slow.
Here's one example:
600 people are sick from a disease, and a choice has to be made between two policies:
Would you rather take
A) policy will save 200 people for sure
B) policy will offer a 1/3 chance at saving everyone, but a 2/3 chance of killing everyone
Alternatively, would you rather take
C) policy where 400 people will die for sure
D) policy where there's a 1/3 chance of killing no one but a 2/3 chance of killing everyone
Logic demands that we take either A and C, or B and D, because they are effectively the same thing. But in group tests of this, we don't always do that, because we are not always rational beings. We also care about things like what seems right, instead of just the logical.
The book reviews the decades-long conflict between the data-only 'econs' and the non-conforming behaviorist 'humans'. Knowing about this conflict, and the sometimes illogical 'misbehavior' that humans follow, can be a very important advantage to those in a particular field.
Misbehaving has a large section on how this applies within the investing world, so if you're interested in that sort of thing (like me), read it! Or as I said six years ago, don't read it, and I'll use it to my advantage.