When stocks decline sharply, the steady flow of negative news reports drives many people to flee the markets out of fear -- and miss out on potential gains as financial markets inevitably regain their strength over the next few months and years.
Right now, we're actually going through the third(!) stock market drop of 10% or more in the past 13 months. The other times, as well as all of the other times before that, the markets recovered and went on to new highs. Yet people are still fearful.
So how do you keep the fear from prevailing?
Simple. Long-term investors should do the opposite of what they want to do. That is, instead of watching the markets and reacting, they should ignore the markets and do nothing.
It's OK to not check your investment / 401k / 403b account balance when the market is falling. It’s also OK to not watch or listen to financial news. In fact, turning off the financial news is the smartest anyone can do if it keeps them from making mistakes based on emotional decisions.
The real contrarians will actually do something -- they'll buy into the falling markets, and of course, sell into the gaining ones. They're the smart ones.
Be smart. Be brave. Be opposite.